As the COO/executive vice-president away from Sony Latin Iberia, Maria Fernandez the most strong people in Latin musical. She besides operates this new operational and you can monetary regions of the newest prominent Latin music team it is and an artist and management-pass professional whom oversees her numerous departments having a famously empathetic design.
This week, Fernandez’s work is in the lead, since RIAA Celebrates, which is celebrating Latin audio this season, launched it actually was taking their unique as community professional of the year to own 2023. Fernandez might be feted while in the a service within the Washington, D.C., on the Tuesday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (world trailblazer), Sebastian Yatra (musician of the year) and you can agencies Veronica Escobar and you may Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO out of hot Finsk jente Sony Audio Latin Iberia for the ‘Latin Hitmaker’ Podcast
A local out of Venezuela exactly who been her career for the mass media, Fernandez are a finance whiz just who inserted Sony once the CFO and you will rose with the rating regarding COO 5 years before. Their character offered into the pandemic whenever she generated training and you can studies younger managers a main section of their particular business and good private purpose. She now manages the fresh new proper method of team and all sorts of of its some other businesses, plus loans, anybody sense, tech and you can acquisitions, that is frequently working in big musician purchases. And you may before the RIAA Honors, Fernandez try Billboard’s Government of the Day.
Right here, Fernandez talks about their unique money background, her part due to the fact a guide within her people as well as the county out of Latin sounds around the globe. “It’s an additional ever as much as possible demonstrate that Latin tunes is not just one category, as well as the undeniable fact that you will find unbelievable designers representing each of them ones types and seeing as to the around the globe charts is quite fulfilling.”
I do believe I give the greater number of proper, economic and operational section the latest understanding of artists’ needs and therefore how we can also be plan out ourselves to incorporate those people requires when you look at the that which you that individuals carry out. As an example, an artist will want to do a far more high priced movies once the he has got an innovative eyes. From a strictly monetary viewpoint, you may not look for a revenue regarding one to resource due to the fact streaming of your own video clips wouldn’t make up for the amount of financing. But when you understand this that’s very important to brand new musician and just how they suits on entire method, not merely could you comprehend the reason away from what you need to accomplish, you could sell.
Over the years, the new economic category is the cluster one to states zero so you can what you. As there are challenging involving the imaginative and economic teams. Some thing our company is trying do more about is actually create yes both parties know for every single other people’s demands. Incidentally, you could potentially state the same thing when we have been talking about team as root of the values in our area try that people possess one or two rosters: musicians and teams, and we have to take proper care of both of them. You would like celeb staff and professionals to cope with superstar music artists.
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I believe you happen to be unusual where your functions usually and you can actually with managers. I can not show how frequently a manager keeps advised me personally, “I am interviewing Maria Fernandez now.” What the results are when your shared requires try not to align?
I focus on a good amount of managers and maybe discover good logic as to why an employer means some thing due to their musician, however, that want doesn’t necessarily make with these needs because second. But it is constantly [about] steps to make sure we understand each other no matter if we are not necessarily gonna be for a passing fancy page. In my experience, it will be the messaging. The way i find it, we are here so you can serve. We have been right here and make things simpler, [even] using the limits i have in the a company and you may and work out yes i go after techniques.
